Doyenne
Increasing reach and carving a wider online presence for the inclusive, women run Skateboard clothing brand through Paid Social advertising during the 2020 International Women's Day weekend.
Instagram focused campaign
Audience A/B Testing
Awareness based targeting strategies.
Engagement:
5% engagement rate
CPC - £0.22
Link clicks - 60
CPC - £0.33
ROI:
Although an awareness campaign with no performance strategies, the campaign ended with a 2X ROI.