Doyenne

Increasing reach and carving a wider online presence for the inclusive, women run Skateboard clothing brand through Paid Social advertising during the 2020 International Women's Day weekend.

  • Instagram focused campaign

  • Audience A/B Testing

  • Awareness based targeting strategies.

Engagement:

  • 5% engagement rate

  • CPC - £0.22

  • Link clicks - 60

  • CPC - £0.33

ROI:

Although an awareness campaign with no performance strategies, the campaign ended with a 2X ROI.

BAXG .